Building a better shared future.

The Annenberg Innovation Lab is a curious, creative and committed Think & Do Tank at the University of Southern California’s Annenberg School for Communication and Journalism. We practice innovation as a collaborative exploration involving artists, scientists, humanists and industry professionals working together on problems and opportunities at the dynamic intersections of media, technology, culture and society.

We combine rigorous scholarship and human-focused implementation to help understand and shape the interactions of emergent technologies and media with community, business, learning, making, governance and more. Our research is integrated with convening, building and teaching, and creates a tight and meaningful connection between theory and practice. We endeavor to work in the open to invite others into the process to test and build upon our insights.

By mixing leading domain experts, thought leaders, scholars and practitioners from across USC and leaders from some of the world’s most innovative global companies, civil society organizations, and public sector entities, we create unique collisions of people and ideas. We are proud to have pioneered breakthroughs in multiple areas, including big data social sentiment analytics and the use of transmedia techniques in branding, ideation, social curation and storytelling. The achievements of our community members, however, are the hallmark of our impact.

Beyond our intellectual collaborations, the Innovation Lab is privileged to have attracted support from leading media, technology, telecom and consumer products companies from around the world, including BET Networks, Cisco Systems, DirecTV, Dreamworks Animation, EPB, Fox Broadcasting, Havas Media, IBM, Intel, The Los Angeles Times, Mattel, Orange, Paramount Pictures, Petrobras, Spark 44, Verizon, Viacom, and Warner Bros. Home Entertainment. Equally important is the generous investment we have received from the Ahmanson Foundation, the Blackstone Foundation, the Digital Media Learning Research Hub supported by the MacArthur Foundation, and the Gates Foundation.

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Annenberg Innovation Lab

USC Annenberg School for Communication and Journalism
ASC 104
3502 Watt Way
Los Angeles, CA 90089-0281

213-740-0476

FORMER SITE

archive.annenberglab.com