CES: Broadcasters and Execs Gather at 2nd Screen Summit

Jonathan Taplin headlined a session about the importance of gathering real data about audience behavior and motivation, which he identifies...

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Chattanooga Touts Transformation Into Gig City

Jonathan Taplin, director of the Annenberg Innovation Lab at the University of Southern California, which helped organize the concert, said...

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Media Industry Taps Disruptive Tech to Understand, Leverage Fan Passions

The Internet, smartphones and related technologies, are enabling fans to play a more central and active role in an evolving...

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Think & Do: New Metrics & Measurement

How can we move beyond the traditional “four-quadrant” model of audience demographics towards a more nuanced and useful understanding of...

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Geek Speaks: The Future of Comics - feat. Scott McCloud & Henry Jenkins

Which of McCloud's predictions came true, what surprising new twists and developments have emerged, and where might comics go in...

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Global Fans “decoded” through the Logics of Engagement in FANS.PASSIONS.BRANDS Study

Launched by Havas Sports & Entertainment in partnership with USC Annenberg Innovation Lab  

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USC Annenberg Ranked #1 Journalism School in the United States

College Factual study ranks USC Annenberg as the top journalism school in the country.

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More Ad Dollars Flow to Pirated Video

According to the lab's director, Jonathan Taplin, those companies simply ignore the nature of the content on the sites they...

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