Yasmin Naboa

Senior Fellow

Yasmin Naboa is a seasoned marketing and business development expert with more than 20 years experience in roles ranging from CEO to executive vice-president to head of sales and business development. Her leadership experience began with some of the most renowned brands in the videogame industry, including Ubisoft, producer of the popular Tom Clancy game series, where she spent 10 years managing retail marketing & sales, forecasting and analytics, and business development. She was instrumental in growing the company from $50 million to over $500 million in revenue.

Most recently, Yasmin has been using her expertise to guide startups, non-profits and mid-sized organizations in operations-related functions to help them achieve their business objectives more efficiently and cost-effectively. She focuses on clear strategies, growth objectives and day-to-day business, including solid digital approaches that can achieve monetization and greater user engagement.

She enjoys spending time with her husband and two tween children traveling, skiing and hiking.


You miss 100% of the shots you don’t take. — Wayne Gretzky

Me in Three

If you were offered a flight anywhere in the world where would you go?

If you had your own time machine, would you travel to the past or the future?
Future…to Mars!

What’s your favorite midnight snack?
Everything! I love food….

This pretty much sums up my existence