Other Projects

Digital Services in the Smart City

How can the city of Los Angeles improve the everyday lives of its residents by leveraging digital services? 

Project Lead: Andrew Schrock
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Leveraging Engagement: Music Fans

Following the success of our soccer study in 2014, we have partnered again with Havas Sports & Entertainment to take on an even bigger fandom analysis challenge in 2015: all music fans everywhere in the world.

Project Lead:
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World Building the DTLA Corridor

In December of last year the Downtown LA Innovation Corridor world building project kicked off its first workshop with the theme of ‘moving’.

Project Lead:
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Sports Fan Engagement Dashboard

Experience the Sports Fan Engagement Dashboard In Action.

Project Lead: Bessie Chu
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Leveraging Engagement

Measuring engagement is missing two essential questions: (1) WHY is a fan motivated; (2) WHAT triggers the fan’s behavior?  What is required is a new framework on Leveraging Engagement to better understand fan behaviors and motivations.  The Leveraging Engagement framework seeks to help reveal the nuances of fan involvement, specifically identifying the various fan objects, activators and environments that inspire people to engage, as well as the media properties and communities associated with them.

Project Lead: Erin Reilly
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Political Rumors On Twitter During The 2012 Presidential Election

The rampant spread of rumors during times of public anxiety and election seasons underscores the importance of understanding how rumors spread among people and their impacts on people’s political lives.

Project Lead: Lian Jian
Interested in Joining? Contact: ljian [at] usc dot edu